A Convergent TV Platform Built For Agencies

Loudr won a Regional Emmy for Fink's broadcast creative. Here's how to prove the next campaign is working while it airs.

Loudr produces broadcast-quality TV and buys traditional media for 100+ jewelry retailers. The gap is attribution: there is no real-time data connecting a Fink's airing to store visits or web sessions the next morning. Tatari fills that gap with next-day spot-level attribution on every linear and CTV airing, direct publisher access to Hulu, Peacock, and HBO, and one dashboard across the full client portfolio.

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Data is not real and for illustrative purposes only

Why we sent this

→ Fink's Jewelers runs national broadcast TV with Emmy-winning creative. National Rarities hosts estate buying events across dozens of DMAs. Bud's Chicken & Seafood is a QSR chain built for local linear. All three are running without real-time attribution connecting airings to outcomes.
→ Loudr explored Hulu's self-service platform. Self-service gets you CTV inventory but not attribution, not linear, and not a unified view across clients. Tatari does all three in one place.
→ Every competing jewelry agency is digital-only. Amptive, GemFind, Romega: no TV buying, no broadcast creative, no measurement. Tatari makes Loudr the only jewelry agency with attributable TV.

What Makes Tatari Different?

The attribution layer Loudr's broadcast creative has been missing. Every airing, measured the next morning.

Purpose-built for TV

Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.

Measure real outcomes

Park & Battery's B2B and healthcare clients run brand campaigns where every impression needs to be justified. Tatari's closed-loop attribution ties every linear and CTV airing to downstream outcomes: site visits, content engagement, and conversion signals by spot and network. For Fink's seasonal campaigns and National Rarities multi-DMA events, that is the data that turns TV from a brand line item into a performance channel.

Direct media execution

Tatari holds direct relationships with Hulu, Peacock, HBO, and every major linear network. For luxury jewelry clients, guaranteed placement in brand-safe lifestyle environments that match the audience, at lower CPMs than self-service Hulu, with attribution built in.

Our Platform and Services

Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Tatari gives Park & Battery biddable access to the linear scatter market at real-time pricing, alongside direct CTV buys on Hulu, Peacock, and HBO. Rate shaving automatically negotiates placements down. Predictive clearance eliminates delivery surprises. For Fink's running national linear, streaming sits alongside it with attribution on both. For National Rarities running multi-DMA events, local linear and CTV report into the same dashboard across every market.

See our media buying tools for TV

Measurement

Every Fink's and National Rarities airing reports the next morning: network, daypart, creative, and exactly how many site visits or event registrations it drove. For a seasonal business peaking at holiday, Valentine's Day, and Mother's Day, that data changes how Caitlin allocates the remaining flight budget before the window closes.

See our measurement features

Impressions

53.8M

↑ 115.9%

CAC

$35.39

↓ $2.93

Site Lift

+11.4%

↑ vs prior

ROAS

6.2x

↑ 0.8x MoM

Data is not real and for illustrative purposes only

Agency Spotlight

How DAC made TV measurable and grew client revenue.

DAC is a full-funnel digital media agency that came to Tatari to apply the same measurement discipline to TV that they already ran on digital. They unified linear and CTV in one platform, connected every airing to real downstream outcomes, and drove double-digit revenue growth across their client base. For an agency like Park & Battery where data rigor is core to the positioning, that parallel is direct.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC

Read the full case study

Regional Emmy for Fink's Jewelers broadcast creative. Tatari proves the next campaign is working before it wraps.

Jewelry agencies with TV attribution capability. Amptive, GemFind, and Romega are digital-only. Loudr is the only one with broadcast creative.

100+

Jewelry retail clients on Loudr's roster. Tatari aggregates TV spend across the portfolio for better rates and unified reporting.

Morning attribution on every Fink's and National Rarities airing. Seasonal flights optimized while they're still running.

Client retention

Measurement that sticks

DAC unified linear and CTV on Tatari and applied the same measurement discipline to TV that they ran on digital. Double-digit revenue growth followed. Loudr can run the same infrastructure from the first Fink's campaign.

New revenue

A full TV service line

When Fink's asks what the Valentine's Day broadcast campaign drove in site visits and in-store traffic, Caitlin has the answer by the next morning. That changes the post-campaign report from estimated reach to measured outcomes.

Premium access

Inventory beyond programmatic

Secure Hulu, Peacock, and HBO direct alongside Fink's linear buy. Lifestyle and home programming adjacencies that match the luxury jewelry audience, at lower CPMs than self-service Hulu, with attribution on every airing.